Metro Vancouver will target multi-family residents in its latest "Hey, food isn't garbage" campaign, noting that despite available green bins in most of the region's apartment and townhouse complexes, too many food scraps still end up in the trash.The campaign, which launches today, continues to use characters such as a talking watermelon, partially eaten bagel and cracked egg to tout its message and reach out to multi-family residents. Although 90% of multi-family units in Metro Vancouver have some degree of a collection system in place to separate food scraps, new numbers show many of their residents aren't using them.  "Metro Vancouver residents living in apartments and townhouses know composting is the right thing to do, but there are still barriers that keep them from using the green bins in their complexes," said Malcolm Brodie, Chair of Metro Vancouver's Zero Waste Committee. "We're hoping that by making simple changes to their food scraps routine residents can help us keep waste out of the landfill."Diversion rates for multi-family are the lowest throughout the region with only 20% of compostable organics and paper being recycled. This compares with single family homes, which report a 56% recycling rate of compostable organics and paper. With increased development, and more multi-family dwellings across the region, Metro Vancouver hopes to make composting easier. New research conducted by Metro Vancouver shows the main reasons for not composting food waste tends to be the 'ick factor,' as well as convenience and lack of information.  "Food waste accounts for about 30% of our garbage and when we put it in the landfill, this creates methane, a potent greenhouse gas that contributes to climate change," adds Brodie. "By removing it from the landfill, we improve our environment and create valuable resources like compost and energy."Metro Vancouver has one of the highest recycling rates in North America at over 60%, but aims to increase this to 80% by 2020. The campaign will reach multi-family residents through targeted advertising in elevators, direct mail postcards, billboards, transit shelter ads and social media. A dedicated website also provides tips to residents on how to make composting less messy, as well as turn it into part of their daily routine.